Africa is growing at a rate of 3.7% per year, influenced by trade and technology infrastructure developments. Internet-related advertising is now unambiguously the most important medium globally, with $326 billion in ad revenue during 2020, up from $294 billion in 2019, accounting for 52% of global advertising.
Given that all products and services need to be contextualized for effective market adoption, there is a need for local African digital agencies to lead in this new frontier.
Most of the local marketing experience, and digital marketing education comes to Africa from experts, training, case studies and platforms originating from digitally mature markets.
BLU Flamingo is an indigenous Pan-African, Digital 1st Agency that combines local insights with global service standards, currently serving five African countries and providing employment to 110 young people, 60% women and 40% Men. with an aim to increase market share in the high growth markets.