Families in rural areas in Kenya suffer from poor-quality living conditions. They often lack access to electricity, cook in smoky conditions and may have to travel to fetch clean water by hand. Women are particularly affected by this as they are in charge of most household chores. Although many new technologies exist, such as solar goods, these are too often not available, not accessible and not affordable for the ones that need them the most.
Bidhaa Sasa (meaning “Products Now” in Swahili) is a Lean start-up based in rural Kenya that helps to improve the quality of life of families by making technology goods accessible and affordable to the under-served. We combine financing and last-mile distribution and use Tupperware-style direct selling – by women for women – to deliver goods to clients’ doorsteps.
We sell on credit goods such as solar lights and systems and cleaner cooking solutions to the under-served and un-banked who are mostly rural women. Women, who tend to have fewer
|Sectors||Consumer durables, Financial services, Renewable energy, Retail, Specialty retail|
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|Markets||Sign in to view details - in rural areas|
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