Bidhaa Sasa Serving rural families

Families in rural areas in Kenya suffer from poor-quality living conditions. They often lack access to electricity, cook in smoky conditions and may have to travel to fetch clean water by hand. Women are particularly affected by this as they are in charge of most household chores. Although many new technologies exist, such as solar goods, these are too often not available, not accessible and not affordable for the ones that need them the most.

Bidhaa Sasa (meaning “Products Now” in Swahili) is a Lean start-up based in rural Kenya that helps to improve the quality of life of families by making technology goods accessible and affordable to the under-served. We combine financing and last-mile distribution and use Tupperware-style direct selling – by women for women – to deliver goods to clients’ doorsteps.

We sell on credit goods such as solar lights and systems and cleaner cooking solutions to the under-served and un-banked who are mostly rural women. Women, who tend to have fewer employment opportunities outside the farm, not only form our core clientele but are also at the core of our sales strategy as they can earn rewards by recruiting new clients.

We are a brand agnostic and offer un-collateralised credit to all clients provided that are organised in groups. We deliver the goods to our clients’ doorsteps, we educate end-users on product usage and payment methods, we install complex products at clients’ homes and we offer after-sales services.

StageGrowth stage EST February 2015
SectorsConsumer durables, Financial services, Renewable energy, Retail, Specialty retail
LocationNairobi, Kenya
MarketsKenya - in rural areas
Customer modelB2C
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