BetaApparels NG Helping Nigerian Tailors Make More Money

Growing up as a child of a tailor in Nigeria, I’ve always wondered why my mother doesn’t make enough income from her tailoring business.
There are over 500,000 tailors in the mSME sector of the economy, and they increase every year due to apprenticeship and the high rate of unemployment which has made the profession an option for unemployed graduates.
But the problem is that 90% of this tailors don’t make enough income to scale up their businesses because they have limited reach to potential clients due to their location and ineffective marketing activities. (Vanguard Allure, 2019)
My solution to this is an on-demand digital platform that connects professional tailors with potential clients, bringing visibility and productivity to their businesses. It will increase their client base and eventually increase their income.