Bekya Pay is a green-tech startup revolutionizing waste management in Egypt. We incentivize households and businesses to separate waste at the source, offering rewards like cash, vouchers, and discounts through our tech-driven platform. By integrating sustainable practices, we ensure efficient waste collection and direct recycling, reducing landfill dependency and carbon emissions. With over 1,200 B2C and 20 B2B active users and growing, our scalable model bridges environmental impact with economic value, positioning us as leaders in the circular economy.