Aurora Media Group Giving Africa Her Voice

Aurora Media Group is a media streaming company that oversees its media properties and a sports-oriented network, among other shared properties from various platforms. Its various subdivisions include Aurora TV, Aurora All Access, Aurora Music, Aurora Radio+, and Aurora Sports Digital. The company’s mission is to unite people through compelling storytelling, with a focus on innovative content to inspire audiences across the African diaspora.
The company identifies problems like the inadequate facilitation for African creatives, unsustainable Paid-Athlete models, high unemployment in the entertainment industry with no sustainable paid conversions for Africans, low recurring revenue investment, slow entrepreneurial growth, and employment opportunities with low pay.
Their proposed solutions include Creator Programs that involve content licensing and revenue sharing, Sports Programs that implement a PaidAthlete Model and Image licensing, and Economy Focused Programs that create employme