Alpha Direct is an Africa-focused risk carrying Insurtech that is focused on using cloud, big data and AI to deliver compelling insurance products for Africa’s growing consumer market.
The insurance sector in Africa is underpenetrated vs most of the World. Given affordability, accessibility and complexity, insurance is seen as being a product “that is only available to the rich”.
The company has become the fifth largest short-term insurance underwriter in their home market in under 5 years, and is now focused on regional and continental expansion across Africa as well as entering the long-term insurance market. The company has a strong stable of intellectual property including software, trademarks and patents. The company recently won The African Insurance Award for Innovation of the Year, for their insurance in a box product which has seen considerable success in the company’s home market and is now ready for scale.
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