AfricaSokoni is an Africa focused online marketplace headquartered in Nairobi, Kenya. It was founded to serve as a platform that, among other things, promotes African products and businesses to the rest of the world, and to be part of those that are leading the journey to transition shopping in Africa, from “bricks and mortar shopping” to the virtual marketplace. So that shopping can be brought to the door-steps of the African consumer.
The other part of AfricaSokoni’s business model is the introduction of the “Team/Group” shopping model in Africa by leveraging social sharing (WhatsApp, Facebook, etc.) for its viral growth. This concept affords shoppers substantial discounts if they shop in groups by inviting their friends, family, etc. It also serve as an advertisement avenue for our merchants as their products are shared to a larger audience; and an extra income generating avenue for the platform.