Abuy – Srl.s Digital trade platform connecting Europe and Central Africa

Abuy is an Italian innovative SME building a digital trade platform connecting European suppliers with distributors in Central Africa.

The company combines the Ayira Marketplace with the HANK traceability system, a technology designed to secure supply chains, authenticate products and build trust in cross-border trade. Through this ecosystem, African distributors gain access to verified European products, while European SMEs can enter African markets with greater transparency and reduced risk.

Abuy is currently entering its go-to-market phase, supported by the Italian innovation ecosystem. The company is preparing the first commercial deployment through a network of local affiliates and distribution partners in Cameroon.

By combining digital commerce, supply chain transparency and local distribution networks, Abuy aims to build a scalable and trusted trade corridor between Europe and Central Africa, unlocking new growth opportunities for SMEs on both continents.