100%Apparel An Afrocentric fashion brand promoting Africa's richness

100%Apparel is a fashion company established in 2012, with focus on delivering quality casual wears that assures value for money and inspired by Africa’s rich culture, thereby promoting her beauty through art and design on fabrics.
We focuses on casual garments such as t-shirts, lingerie’s, casual foot wears, accessories, and more, and our target market are male and female between the ages of 20 and 45yrs within the middle and upper income segments of the market. These segments consist largely of professionals who have discretionary disposable income, value quality, and currently comprises of 23 percent of the 180million Nigeria’s population.
We are about creativity, promoting Africa’s history, culture, beliefs, through arts and designs/pattern on locally sourced fabric that will be appealing to the eyes and meaningful to the soul. Each individual item is the result of creativity and originality that showcases Africa and her riches, resulting in products of Impeccable Quality.

StageGrowth stage EST July 2012
SectorsFashion
LocationLagos, Nigeria
MarketsBenin, Burkina Faso, Cabo Verde, Côte d'Ivoire, Gambia, Ghana, Guinea, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo
Customer modelB2B2C
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