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Principle 1: Investing in formalizing the informal economy for women.Promoting the creation, preservation, and sustainability of women-led enterprises.
Principle 2: Investment in improving gender lens in the value chain managementPromoting the key benefits of sourcing from women-owned enterprises, which can strengthen and improve access to premium markets. Promoting the key benefits of women in senior management and/or non-executive director roles. Promoting the key benefits of the relationship between employing women and higher financial, environmental and social returns. Promoting the key benefits of women as stakeholders from the perspective that women make or influence 80 percent of buying decisions and control US$20 trillion in global spending. Promote the key benefit that a commitment to women can enhance a company’s reputation.