Looking for a mentor to find cost effective and innovative ways to reach our target users
We have been charging individual car users a fee of N1,000 to perform a vehicle theft-status check, but so far we have been able to get just over 200 users to pay for the service in a period of about 10 months. We believe this number is quite low because the paying users are mostly organic users.
For over a period of time last year, we ran ads on Facebook but we could not sustain that due to inadequate funding. We also were able to visit a radio station to talk about our service once, and this got us a lot of users, but cannot be sustained too because of the cost implications. We have printed fliers we give out to offline users, but would still appreciate any other form of publicity that will help us reach users who are not on Social Media en masse.
This year we plan to concentrate on Business/Enterprise users. We have developed our API which they can integrate seamlessly into their websites and perform theft-status checks without visiting our web application. We have also been contacted by a few startups who would also want to have access to our APIs and offer the same service we do. We need more of these kinds of users. These users are mostly found in the major cities: Lagos, Abuja, Port-Harcourt, Kano.
We would really appreciate any help we can get. Thanks a lot in anticipation.