On-demand delivery app trying to transform the logistics system in Nigeria Looking for advice from a marketing expert
We are having trouble with finding the right marketing strategy to generate app downloads and active users of the app. We have spent a lot of money rolling out adverts on radio, flyers and social media and even though the feedback has been great, it has not translated to app download and usage.
We are looking for a mentor who we can learn from in terms of marketing techniques fitting for a logistics business in the African market, particularly Nigeria. Furthermore, we would appreciate guidance on how to leverage partnerships for marketing.