Mentorship request:
Fashion retail business looking for mentor support around customer traction (physical store and online)

Problem

The primary business challenges I face include increasing my customer base and B2C marketing. My shop is not located downtown near other shops, which also impacts customer awareness and business performance. Once I increase customer base through existing shop and Facebook, then I can move my shop to downtown Hargeisa.

Request

I seek a mentor who has experience in fashion retail as well as experience in marketing. I’d like a mentor who can guide me on how to increase my customer base and traction both via the physical store and online through Facebook, so I can increase my market share in Hargeisa, wider Somaliland, Somalia and surrounding areas (such as Ethiopia). My main target customers are all women ages 15 to 45.

Asked on July 2, 2019


 
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