Fashion retail business looking for mentor support around customer traction (physical store and online)
The primary business challenges I face include increasing my customer base and B2C marketing. My shop is not located downtown near other shops, which also impacts customer awareness and business performance. Once I increase customer base through existing shop and Facebook, then I can move my shop to downtown Hargeisa.
I seek a mentor who has experience in fashion retail as well as experience in marketing. I’d like a mentor who can guide me on how to increase my customer base and traction both via the physical store and online through Facebook, so I can increase my market share in Hargeisa, wider Somaliland, Somalia and surrounding areas (such as Ethiopia). My main target customers are all women ages 15 to 45.