How to achieve market penetration in a low-trust market
The Nigerian (and African) market is in general a low-trust market. It is a challenge introducing solutions that tend to alter business behavior and habits. This is our context and we need help navigating this challenge to attain product-market fit for our solutions.
We build solutions for small and medium-sized intercity transport service operators in Nigeria.We would appreciate advise and mentorship from experienced individuals on how best to achieve market penetration in a low-trust market.