Defining a road map to scaling up in an increasingly competitive and crowded online grocery delivery space
Being one of the early startups in Nairobi that showed quick success in the online grocery delivery space, we attracted the attention of giant competitors and other startups that wanted to try out grocery delivery. From a point where there were only 7 competitors to almost 40 in just one year the segment is becoming more competitive and the pie thinner.
User acquisition is becoming increasingly expensive and slow.
How could we better stand out from the crowd without increasing marketing budgets?
How do we establish a competitive advantage that is hard to beat especially when bigger competitors join our market segment?