Assistance in accessing the market and business development.
We are currently struggling to find the right marketing vehicle to reach our specific target market. Our market is upper-middle to upper-income bracket Africans. The financial decision makers in our market are middle or older aged family member, corporates and governments.
We have done market research through questionnaires with people living in other African countries and people that have travelled to South Africa for medical care.
We are looking for support from someone who has in-depth knowledge about the African market. This kind of support will channel our focus to effective marketing and business development actions.
It will also broaden our view on other methods that we might not have thought of previously.