Lusaka-based Agriculture E-commerce marketplace seeks mentoring on marketing and customer onboarding
We have been in existence for the last 3 years and that has allowed us to test our product on real farmers hence having the opportunity to understand the processes. Since inception, we have worked a lot with word of mouth and as we felt its high time we did some serious marketing activities that position the brand much better in the market.
Secondly, we have noticed a low conversion and retention rate on the leads and sales we have brought in from the website. With a percentage of 15% conversion.
We are looking for someone with experience in marketing and sales, especially if they can have some background in agriculture. We would like them to mentor us on developing a system for customer onboarding and retention.