Ella Peinovich

Profile picture of Ella Peinovich

About Me

I am a recent graduate of MIT, and have spent the past 3 years developing culturally sustainable technological solutions for developing countries. I began working on SOKO after 2 years designing and building a low-cost sanitation facility and local manufacturing solution for the informal settlements around Nairobi. With experience in systems design, social entrepreneurship, and a strong desire to improve women’s autonomy in a sustainable manner, I am one of the chief visionaries and designers of SOKO. As Founder I manage a team of technologists and local operators to ensure the sustainable growth and development of both the technology and social systems of SOKO.  

Personal Details

Full Name

Ella Peinovich

Title

Founder

Organization

SOKO (SasaAfrica)

City

Nairobi

Country

Kenya

I am an...

Entrepreneur

Why are you interested in being part of VC4Africa?

To build a strong network of investors, entrepreneurs, and social technologists with a like-minded focus on the African continent.

To Offer

My areas of personal expertise include the following:

Engineering and IT, Logistics and Supply Chain, Product Development, Strategy and Planning

I can also offer the following expertise to the VC4Africa community:

I have experience as a social entrepreneur within emerging economies. I have developed 2 other successful start-ups within Kenya over the past 3 years, and understand the dependency of social and financial sustainability when building entirely new marketplaces, platforms and social systems within Africa.

Looking For

I am seeking expertise/coaching in the following areas:

Engineering and IT, Finance, Human Resources, Legal, Logistics and Supply Chain, Product Development, Sales and Marketing, Strategy and Planning

I also hope to gain the following from the VC4Africa community:

To benefit from investors who can provide advise on how to best position our company for investment in future growth to new regions & countries throughout Africa. I also hope to gain advise and experience from other entrepreneurs already working in our next markets.

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