Ella Peinovich

Profile picture of Ella Peinovich

About Me

I am a recent graduate of MIT, and have spent the past 3 years developing culturally sustainable technological solutions for developing countries. I began working on SOKO after 2 years designing and building a low-cost sanitation facility and local manufacturing solution for the informal settlements around Nairobi. With experience in systems design, social entrepreneurship, and a strong desire to improve women’s autonomy in a sustainable manner, I am one of the chief visionaries and designers of SOKO. As Founder I manage a team of technologists and local operators to ensure the sustainable growth and development of both the technology and social systems of SOKO.  

Personal Details

Full Name

Ella Peinovich




SOKO (SasaAfrica)





I am an...


Why are you interested in being part of VC4Africa?

To build a strong network of investors, entrepreneurs, and social technologists with a like-minded focus on the African continent.

To Offer

My areas of personal expertise include the following:

Engineering and IT, Logistics and Supply Chain, Product Development, Strategy and Planning

I can also offer the following expertise to the VC4Africa community:

I have experience as a social entrepreneur within emerging economies. I have developed 2 other successful start-ups within Kenya over the past 3 years, and understand the dependency of social and financial sustainability when building entirely new marketplaces, platforms and social systems within Africa.

Looking For

I am seeking expertise/coaching in the following areas:

Engineering and IT, Finance, Human Resources, Legal, Logistics and Supply Chain, Product Development, Sales and Marketing, Strategy and Planning

I also hope to gain the following from the VC4Africa community:

To benefit from investors who can provide advise on how to best position our company for investment in future growth to new regions & countries throughout Africa. I also hope to gain advise and experience from other entrepreneurs already working in our next markets.