How is the performance of a start-up measured?

We use seven investment readiness criteria that measure the performance of the start-ups during the programme to improve their investment readiness:

• Indicator 1: The managerial skills of the founding team are improved, and the sharing of roles and responsibilities within the management team is clearly defined.
• Indicator 2: The start-up’s database is updated, and all the documents necessary for adequate ‘due diligence’ by investors are available (e.g., pitch deck, annual balance sheet, accounting report, bank statements, forecasts, and strategy release).
• Indicator 3: A digital user base monitoring system is established and provides reliable data.
• Indicator 4: A market study and an analysis of the start-up’s competitiveness are available for the national and possible expansion markets.
• Indicator 5: A strategy and a catalogue of measures for marketing and sales are available and guide the actions of the founding team to develop the start-up.
• Indicator 6: The start-up’s digital product is customer-focused and ready to market (e.g. product adaptation to the target market, data security guaranteed, adaptation to applicable national regulations).
• Indicator 7: The start-up’s customer acquisition rate has improved.

 

These indicators are based on what investors look at and addressing them will help you to raise investment.