How do you choose which companies to accept into the programme? Our eligible criteria are: Legal form The start-up must be registered and operate in Africa and provide a registration certificate. Team Is the founding team complementary? Has the team the qualifications and experience to run a business? Digital innovation Is the business model based on a proven digital innovation? Is the digital solution resolving a specific problem or bringing a pain reliever to the customer needs (explicit problem and solution statement)? Is this digital solution bringing amelioration, change or disruption to an existing product in the market? Business model Is the source of revenue clear? How does the business model increase the income for its users (e.g., farmers, other actors of the value chain)? Market access Does the start-up know its market size? Does the start-up know its competitors? Does the start-up know its barriers to expansion? Is there a clear USP of the product? Is there a clear product-market-fit? Traction Has the start-up proof/evidence of regular revenue (e.g., a proven number of customers that paid for the product)? Is the financial plan/statement of the start-up realistic and reliable?