FiA – Startup Challenge 2023

Help us make people’s lives easier every day!

The categories in 2023 FIA Region I Start-up Challenge reflect the vast expansion of mobility Clubs over the last decades.
Nowadays mobility Clubs’ purview reaches not only cars, but also mobility at large, even wider assistance services that simplify and improve their members’ lives. And, as always, road safety plays a special role.
Do you have a solution in one of the four following areas?

• Car
  How can mobility Clubs help improve and innovate the use of cars in the future?
  As the use of the car as well as its features evolve steadily, mobility Clubs are looking for new ways of being at the driver’s side.
  In the Car category, start-ups are welcome to submit ideas in connected cars, ownership models, electric-mobility and the environmental impact of cars.
• Mobility
  How can Clubs offer members the best mobility experience and solutions?
  Users are redefining their preferred way to move around with multiple mobility options. Clubs are looking for new ways to help their members in this transition.
  In the Mobility category, start-ups can submit alternative solutions for urban mobility, mobility as a service, on-demand mobility, or micro-mobility solutions.
• Assistance
  How can mobility Clubs make people’s lives easier and better outside of their cars? Clubs offer a wide range of assistance to their members beyond mobility such as services at home or any personal assistance to help people enjoy healthier and happier lifestyle.
  In the Assistance category, start-ups can submit ideas under: home assistance, health, personal assistance, or elderly assistance.
• Road Safety
  ​How can mobility Clubs contribute to make drivers, vehicles and roads safer? Mobility Clubs have always been strong advocates for safer roads by taking part in awareness campaigns or via their services such as driver training courses.
  In this special category, start-ups can share ideas for drivers, vehicles, and safer infrastructure to improve safety for all road users.

Why should you apply?

You will be exposed to an international network of 100 Mobility Clubs, possibly leading to partnerships that will allow you to tap into their 36 million individual members from across Europe, the Middle East and Africa.
Pitch your way to the top and build relationships with decision makers and innovators from the FIA Region I network of Clubs.

• Innovation Hub – All start-ups
  will be included in our internal FIA Region I Innovation Hub database (unless otherwise requested) for mobility Clubs to contact your start-up.
• Shortlisted start-ups
  will participate in online pitch events with a selection of leading Clubs’ innovation and business development experts, followed by one-to-one meetings.
  will receive the opportunity to meet face to face with Clubs’ marketing and business professionals (October 2023).
• Selected start-ups
  will get recognition and visibility from winning an FIA award.