Investors are looking for evidence when trying to decide why they should or should not engage an entrepreneur. Nothing sends a stronger signal than already having an investor on board. This shows that someone believes in you enough to trust you with their money. But a lead investor is more than that. It is also someone who has researched your business in detail and is a valuable source of information for others who are interested in your venture.
A lead investor can help others understand where the business is in its development and can play an important role in negotiating terms and working to close the deal. Find out more by reading the 4 steps to fundraising!